Don’t Mistake a Logo for a Brand

Nike’s logo has been the same since 1971, and its slogan “Just Do It” was added in 1988. The logo connects to its consumers, reminding them that they can power through physical and mental challenges.   The reality is that your company likely won’t become a brand titan like Nike. However, you can use its example to build your brand and... Read More

[Interview] Sean And Thora Dowdell, Owners Of Club Tattoo Studios

Sean Dowdell is known as the Tattooed Millionaire, which is also the title of his first book (2017). In addition to his role as founder and CEO of Club Tattoo, he is a drummer with Grey Daze. He is a frequent speaker to a variety of audiences and has been featured in Entrepreneur, GQ, Billboard, and on CNBC, A&E and more.... Read More

Become a Brand Renegade

OVER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” These are the industry disruptors who have changed how business is conducted in distinctly powerful ways. Think how Uber transformed the transportation industry, how Airbnb took over the lodging industry — not to mention how Tesla is upending both the automobile and energy... Read More

Customer Experience-Based Business Models Lead To Greater Customer Loyalty

Customers have more choices and options than ever as the internet dominates the consumer world. Recognizing and adjusting your business model according to these shifting demands is crucial to realizing brand goals. For Club Tattoo, we marketed to customers who were less concerned with cost. Instead, reputation, trust, and peace of mind guide their buying decisions. We knew we couldn’t... Read More

Short Life Lessons From Sean Dowdell

Interview originally published on

Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?

I grew up in Phoenix Arizona, in a very low-middle-class family. Had a mom and dad that worked their asses off and tried as hard as they could just to stay above water.... Read More

Let Go of Assumptions and Reset Your Brand Mindset

We started out small, but eventually realized that we could become a recognizable brand that people sought out based on how they related to us and not simply because we were the closest or cheapest. We knew that we had created something different within our industry when we realized that most of our clients were... Read More

Tesla, Facebook and Chick-fil-A Were Brand Renegades. Here’s How You Can Be One Too.

Business owners who succeed in reframing their industries and elevating their brands doesn’t just refer to new businesses coming into a marketplace and doing well. For example, it’s not Kinko’s coming in to compete with Copymax in the high-speed color copying business. It’s not a new fast-food chain competing with three of the most successful disruptive chains: Subway, McDonald’s... Read More

Here’s How You Build Brand Integrity

While it’s vital that potential clients are aware of your product or service, that alone isn’t enough to achieve brand awareness and secure repeat customers. The trust you build between your brand and your customers is one of the most important elements of your brand and business. The trust isn’t free, though. To get (and keep) it, you have... Read More

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