Don’t Mistake a Logo for a Brand

Nike’s logo has been the same since 1971, and its slogan “Just Do It” was added in 1988. The logo connects to its consumers, reminding them that they can power through physical and mental challenges.   The reality is that your company likely won’t become a brand titan like Nike. However, you can use its example to build your brand and... Read More

Become a Brand Renegade

OVER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” These are the industry disruptors who have changed how business is conducted in distinctly powerful ways. Think how Uber transformed the transportation industry, how Airbnb took over the lodging industry — not to mention how Tesla is upending both the automobile and energy... Read More

Let Go of Assumptions and Reset Your Brand Mindset

We started out small, but eventually realized that we could become a recognizable brand that people sought out based on how they related to us and not simply because we were the closest or cheapest. We knew that we had created something different within our industry when we realized that most of our clients were... Read More

Tesla, Facebook and Chick-fil-A Were Brand Renegades. Here’s How You Can Be One Too.

Business owners who succeed in reframing their industries and elevating their brands doesn’t just refer to new businesses coming into a marketplace and doing well. For example, it’s not Kinko’s coming in to compete with Copymax in the high-speed color copying business. It’s not a new fast-food chain competing with three of the most successful disruptive chains: Subway, McDonald’s... Read More

Here’s How You Build Brand Integrity

While it’s vital that potential clients are aware of your product or service, that alone isn’t enough to achieve brand awareness and secure repeat customers. The trust you build between your brand and your customers is one of the most important elements of your brand and business. The trust isn’t free, though. To get (and keep) it, you have... Read More

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