Customers have more choices and options than ever as the internet dominates the consumer world. Recognizing and adjusting your business model according to these shifting demands is crucial to realizing brand goals.
For Club Tattoo, we marketed to customers who were less concerned with cost. Instead, reputation, trust, and peace of mind guide their buying decisions. We knew we couldn’t... Read More
Interview originally published on WorldClassPerformer.com
Where did you grow up and what was your childhood like? Did you have any particular experiences/stories that shaped your adult life?
I grew up in Phoenix Arizona, in a very low-middle-class family. Had a mom and dad that worked their asses off and tried as hard as they could just to stay above water.... Read More
Thora and I own 15 different companies. Our largest is Club Tattoo which is a luxury tattoo and piercing studio chain that we established in 1995. We currently have 6 studios in Arizona and on the Las Vegas Strip including locations in The Venetian Grand Canal Shoppes, The LINQ Hotel & Casino, Planet Hollywood Miracle Mile Shops, and on... Read More
When Club Tattoo was founded in 1995, we started with the naïveté of most business owners. Over time, through many failures, we realized that our passion, drive, and work ethic have fueled our enduring success and been the saving grace behind our chain of luxury studios.
Integrating these qualities into the fabric of our business model prevented us from quitting... Read More
Let’s go back to 2007 for a moment. We were starting to get international attention with Club Tattoo through our collaborations with Etnies shoes and our business partnership with longtime friend Chester Bennington. It was time to bring our company to the next level, and we wanted to invest in our brand. We weren’t sure what this meant, however,... Read More
The quality that separates success from failure is the ability to keep moving forward in the face of failure — or even many failures. We speak from experience when it comes from overcoming failure. For every success we’ve had in our business, there are probably 10 failures to go with it. We’re not ashamed of that in the least. We’ve come... Read More